An innovative communication tool !

Talk about winegrowing estates, domaines or Chateaux, and what comes to mind is the cellar - row upon row of barrels in a splendid architectural setting. The general improvement in the quality of wine these last twenty years is readily attributed to the evolution in cellar techniques, made possible by progress in oenology.

All that is true, yet...

“Today, it is clear that the quality of great wines comes from the vineyard”

Winegrowers often repeat this: it's clear to them ! But to the public at large... it's less so.

And when you know that production costs are higher in the vineyard than elsewhere, it's easy to see that a lack of knowledge about the vineyard means the work done there is underappreciated.

In today's society where the notion of traceability is increasingly important for the consumer, there's nothing like teaching to get the message across...

And if that message can be made fun, so much the better !

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